Hey, Bernard here again. I’ve decided to write down my memory of a trip I made down to London in 2013. I’ve had quite a long, interesting and varied career, but for large parts of it, I was working in marketing, specifically for a marketing company.
Despite not doing that anymore, I still take a deep interest in it, and when I can, I invest the time and money to go to conventions and seminars specifically about marketing, how it’s evolving and what about it has changed recently.
I almost try to go to one every year, but I haven’t managed to go to one this year (2014) so I’ll tell you about the experience I had going to Chelsea in London a year and a half ago. First, it’s worth mentioning that it was being held in Chelsea, one of the richest and swankiest areas of London. Before that date, I’d only briefly driven through Chelsea so I was looking forward to spending the weekend there. On a bit of a whim, I decided to splash out and stay in a hotel in Chelsea which set me back quite a bit. But all in all it was well worth it. The first day (which was on a saturday) completely knackered me out, so at the end of the day I was very grateful and happy that I had an incredibly comfortable bed waiting for me to collapse in at the hotel.
I learnt so much over the course of the weekend – it’s seems I’ve been out of the game for too long. I learnt a lot especially about internet marketing. For the entire time in saturday there were numerous speakers talking all about it, and some on Sunday too.
One thing I especially enjoyed discovering about was the effectiveness of video marketing. There was an independent internet marketer there who explained just how vital it was to his business. Furthermore there were actual bread and butter businesses explaining the usefulness of a great video marketing campaign. Along with this was a chap talking about viral marketing and how you can literally grow a business incredibly quickly in such a short amount of time with a viral video.
I was really impressed by this part of the convention. When I got back home after the weekend, I decided to do my own research into it. I still have many friends with businesses, and as I’ve got some spare time, I thought I’d do some research, and send them a message explaining why I think a video marketing campaign would be good for them. I found a number of companies that did this, all of which looked good, especially this event video production company from Houston Texas.